1D0-623v2_1.AC2
CIW Social Media Strategist v2.1
- 10 Interactive Lessons and 99 topics mapped to the official exam objectives
- 251 Practice Test Questions and 3 Full Length Tests
Beginner Self-paced · 1 year access
10Interactive Lessons
99Topics
251Practice Test Questions
31Videos
154Flashcards
154Glossary of terms
01 / Lessons & labs
See exactly what you will learn and practice
Lessons
10 Interactive Lessons · 99 topics01 Introduction to Social Media 11 topics +
- Social Media Marketing
- What is Social Media?
- Social Media Foundation Technologies
- Social Media Communication Methods
- Social Media Consumers
- Types of Social Media
- Mobile Social Media
- Social Media Engagement
- Introduction to Social Media Tools
- Lesson Summary
- Optional Labs
02 Using Social Media in Business 10 topics +
- Embracing Social Media
- Business Adoption of Social Media
- Organizational Goals for Social Media
- Social Media Job Roles
- Social Media Impact on Business
- Boosting Brand Recognition
- Social Media Consumers
- Advantages of Social Media in Business
- Lesson Summary
- Optional Labs
03 Developing a Social Media Strategy 10 topics +
- Social Media Strategies
- Listening and Analyzing
- Analyzing Market Segments
- Social Media Strategic Plan Incorporating the Business Marketing Plan and Goals
- Personas
- Targeting the Audience
- Using a SWOT to Analyze a Social Media Plan
- Services Marketing Mix: The 7 Ps of Marketing
- Lesson Summary
- Optional Labs
04 Creating a Social Media Campaign 12 topics +
- What Is a Social Media Campaign?
- Planning a Social Media Campaign
- Campaign Project Management
- Personal Standards
- Work-Based Learning Experience
- Planning a Campaign
- Campaign Strategies and Tactics
- Developing Social Media Content
- Curating Content
- Time Management
- Lesson Summary
- Optional Labs
05 Social Media Platforms 14 topics +
- Platform Selection
- Choosing the Appropriate Platform
- X
- Media Sharing
- Industry or Niche Platforms
- Social Media Algorithm Changes
- Social Media Communities
- Gaining an Advantage from Social Media Trends
- Lesson Summary
- Optional Labs
06 Presentations and Business Blogs 10 topics +
- Social Presentations
- Planning a Presentation
- Developing Presentations
- Promoting Your Presentations
- Delivering Presentations
- Presentation Follow-up and Analysis
- Presentation Technologies
- Business Blogs
- Lesson Summary
- Optional Labs
07 Risks, Reputation, and Crisis Response 15 topics +
- Social Media Risks
- Assessing Risks
- Risk Management Strategy
- Social Media Policies
- Managing Social Media Data
- Legal and Regulatory Compliance
- How Copyright Works with Social Media
- Accessibility Compliance
- Netiquette and Cultural References
- Legal vs. Ethical Issues
- Security Standards
- Ethical Reasoning and Judgment
- Reputation Management
- Lesson Summary
- Optional Lab
08 Social Media Advertising 7 topics +
- Social Media Advertising
- Advertising on Social Media Apps
- Advertising on Google Platforms
- Selecting the Best Advertising Platform
- Social Media Advertising Best Practices
- Lesson Summary
- Optional Labs
09 Social Media Metrics and Analytics 6 topics +
- Social Media and Big Data
- Social Media Mining
- Social Media ROI and Metrics
- Tools for Tracking Metrics
- Lesson Summary
- Optional Labs
10 Reports and Optimization 4 topics +
- Social Media Reports
- Social Media Optimization (SMO)
- Lesson Summary
- Optional Labs
02 / FAQs
Questions before you start
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